Proteus

What's fascinating for me to think about is the difference between luxury markets and mass marketing. They intersect. They are so different.

For luxury marketing it's about finding more novelty, adapting to new wealth, keeping up standards and creating new concepts of quality, etc. Luxury I think moves from the religious realm to the secular technological realm. It's about how to carry over the quality of sacredness (Agenda, Inc. here we go) from the religious to the secular. How do we extend luxury into virtual realities we are beginning to create without falling into the pits of hyper-reality. It is also about going deeper into the appreciation of materialism, alternatively or parallel to virtual realities and technology. Is this where Proteus is heading? Luxury...to realize beauty as yet unimaginable.

Mass marketing is equally fascinating. I saw a movie recommended by Phillip recently. Into the Void. What fascinated me about the movie was that it mingled the most sacred things about human existence with the most base and profane humanity. Beautiful DMT visions interlaced with ugly human suffering. But this creates fascination! It is a more Tantric attitude to life. I think the masses are heading this way. They seek quality, but they seek to devour the whole of life.

The monkey and the angel in me are fascinated by both, the depths and the heights.