War Metaphor

Biology, evolution, etc. these metaphors worked and should be kept, but it's too complex. There's a metaphor that strikes at the heart of the issue, and that is War.
Of course this is not novel in marketing. Just combine it with other metaphors.
War is complex. But in order to make the enemy fall, you take over certain key points. The field is complex so you find various chinks in the armor. Marketing is like this. The territory is complex. You are warring in foreign land, foreign soil, Japan. You need informants, native guides, trend scouts.

This is just a start. I'll go over 33 Strategies of War, Greene again, and come up with more metaphors.