A System Within a System

I wasn't thinking in the direction you mentioned but I suppose Taleb would nod in agreement. 

For boutique companies, they have to come up with something more controlled right? Small companies I imagine have a different dynamic in relation to random circumstances. Boutique co. are navigators. Guided missiles. They wade through the complex territory and tell the big ship (client companies) to adjust directions as the marketing campaign progresses. This is fine-tuning. There's no guarantee but it's a sophisticated advantage over other companies who only launch linear missiles.

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From: helge.fluch@gmail.com
Subject: Re: u
Date: Sat, 21 May 2011 20:01:12 +0200
To: devilishlemondrop@hotmail.com

hey. you remember that. cool.

by the way. I get the point now from your Twitter feed.

Marketing as evolution.

We increase mutations, we increase complex interactions.

Thus, we accelerate evolution and open the possibilities for advanced "species" in marketing. In order to accelerate evolution in marketing and idea generation, you have to increase randomness, random interactions, and uncertainty. This will create more exposure to positive black swans for companies.

something like this?