War, Seduction

Tokyo...on the surface everything looks peaceful. But beneath the surface we find brands competing for attention. This is the battlefield. How do you take over key points in the social networks? Japan Access is the general, the strategist that will win over the territories for the client brand (the king, the emperor). Or it's like seduction. How to become the most popular guy (brand) in the room at a party full of ladies (consumers) and rivals (other brands).

Proteus must become a master strategist.

"Strategy is more than a science: it is the application of knowledge to practical life, the development of thought capable of modifying the original guiding idea in the light of ever-changing situations; it is the art of acting under the pressure of the most difficult conditions." --Helmuth von Moltke

First, in war never underestimate randomness.

A brand's marketing should be subtle and hard to trace. A woman is vanquished by a seducer who is not too obvious in his maneuvers. Of course he's seducing her but never obvious.

Appearance is everything! Dirty work must be done undercover.

Brutal marketing is costly! Highly sophisticated, subtle, strategic marketing win wars with the least amount of casualties.

Sun-tzu's art of war is about winning without bloodshed.

The funny thing is Japanese people love this ideal! This is what I find so sublime about some characters in Japanese culture. They love the hero who can subdue the bad guy without hurting him. Like aikido. The top 3 mangas I love have this running theme also. They know how to fight so well that they can subdue enemies without killing them. Musashi says...if you've already won before the fight has begun, is there a need to fight?