High quality, integrity and depth of character are what people want. This is what will sell in the future I believe, and not just in luxury industry but on a mass scale.
It's a pendulum swing. Think America voting for Obama after 8years of Bush.
Everything under the sun has been tried in marketing (or actually in everything). This causes a backlash psychologically. People begin to look for substance.
Check out the case of Dominoes Pizza recently. They went for brutal honesty in their TV ads. People were saying terrible things about their pizza and they said they got the point, they will change and would like the customers to try their new pizzas. It worked. It remains to be seen if they can keep up the numbers but.
I've been telling my friend Morizumi for years about this. There will be a paradigm shift in the market, politics, sex, etc. People will start to look for something authentic, real, high quality, etc.
That means instead of flirtations, people will look for courtships. Brands that are willing to go through the process of wooing and seducing their customers will win the day.
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great. love this. There is more to come. Will post something today.
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